Juhi Agarwal

trend reporting and forecasting: S/S '13 women's wear

A live project done for Nineteen Apparels, an online shopping website for girls.

  • trend reporting and forecasting: S/S '13 women's wear
  • trend reporting and forecasting: S/S '13 women's wear
  • trend reporting and forecasting: S/S '13 women's wear
  • trend reporting and forecasting: S/S '13 women's wear
  • trend reporting and forecasting: S/S '13 women's wear
  • trend reporting and forecasting: S/S '13 women's wear
  • trend reporting and forecasting: S/S '13 women's wear
  • trend reporting and forecasting: S/S '13 women's wear
  • trend reporting and forecasting: S/S '13 women's wear
  • trend reporting and forecasting: S/S '13 women's wear
  • trend reporting and forecasting: S/S '13 women's wear
  • trend reporting and forecasting: S/S '13 women's wear
  • trend reporting and forecasting: S/S '13 women's wear
  • trend reporting and forecasting: S/S '13 women's wear
  • trend reporting and forecasting: S/S '13 women's wear
  • trend reporting and forecasting: S/S '13 women's wear
  • trend reporting and forecasting: S/S '13 women's wear
  • trend reporting and forecasting: S/S '13 women's wear
Nineteen Apparels is an online shopping website for young girls.

Trend reporting for women’s wear SS/13 was done keeping in mind the target customer of ‘Nineteen Apparels’

Target customer – young girls of age group 13-25

A systematic and thorough process was followed:

Get to know the brand better
( design sensibility, understand the target customer)
Understand the target customer, psychographic profile, source of income, spending pattern – primary research
Collect an image bank across 40 major designer’s collection of S/S’13 (provided by the company) and extract trends out of it.
Visit Indian blogs and form trends keeping in mind Indian customers
Ratification with the leading forecasting agencies: WGSN, Mudpie, StyleSight

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