trend reporting and forecasting: S/S '13 women's wear
A live project done for Nineteen Apparels, an online shopping website for girls.
Nineteen Apparels is an online shopping website for young girls.
Trend reporting for women’s wear SS/13 was done keeping in mind the target customer of ‘Nineteen Apparels’
Target customer – young girls of age group 13-25
A systematic and thorough process was followed:
Get to know the brand better ( design sensibility, understand the target customer) Understand the target customer, psychographic profile, source of income, spending pattern – primary research Collect an image bank across 40 major designer’s collection of S/S’13 (provided by the company) and extract trends out of it. Visit Indian blogs and form trends keeping in mind Indian customers Ratification with the leading forecasting agencies: WGSN, Mudpie, StyleSight
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